Now that you have your website up and running, are you wondering how to boost website traffic? We’re here for you, so don’t worry. The amount of information around how to increase traffic makes it difficult to decide what works and what doesn’t. It is not possible for us to list all ways of attracting traffic in this article. It instead describes proven strategies that have been guaranteed to work. Sounds good, huh?
Creating a Website Traffic Strategy
How to generate online traffic for your website
The following tactics have been split into categories to make it easier:
- Social Media Marketing/ Management
- Email Marketing
- Content Marketing
- Keyword Research
- Other Marketing Strategies and Tactics
In today’s lesson, we are going to go over social media and some tactics that you can utilize that will help you in your search for online success. We know how hard it can be to boost website traffic online so that’s why we came up with an article to point you in the right direction.
Now let’s get down to business.
Social Media Marketing/ Management
Let‘s say you’re a writer who wants to get more exposure for your writing. If you’re not getting much traffic to your blog or a lot of pageviews, it’s hard to post regularly and get into a writing groove. In this case, social media can help because by sharing your content on sites like Twitter, Facebook, LinkedIn or Pinterest, other people will know about it and possibly link to it. Social media can also help you build brand recognition.
It is possible to use self promotion just to boost website traffic, with no intention of ever selling anything. That said, it’s hard to build a real audience for this sort of site. Many internet users are more than willing to share things if they find them entertaining, useful, or thought-provoking — which makes social networks some of the best places for self promotion.
Figure out a way to boost website traffic
But if you really want to build a popular website, you’re going to have to figure out a way to get traffic without relying on other people. If your target audience doesn’t hang out at social networks and content aggregators, you’ll have to find another way to reach them–you’ll need to find ways to develop your own audience.
Think about what these different channels can bring to your business so you can get the most out of each one. For example, if you’re using social media to network and connect with industry influencers, then make sure you approach them more than once. If you’re using content marketing to build up a big resource library, make sure it’s keyword-rich and shareable.
Below are some ways to utilize your social media accounts as tools for the benefit of your website or online business:
Use social media to engage with others
Although it seems obvious, it is actually important to set up your social accounts so they can boost website traffic to your site. You may be spending all this time and effort getting your content online but never moving beyond putting it there. To create more value as a blogger, online business owner, affiliate marketer, or whatever it is you are trying to make a name for yourself as, you must be seen as an authority in your niche. Your readers don’t care how popular you are, the only thing that matters is if they can trust you. This will make them want to share what you have to say with others helping spread your message to a wider audience.
Make Strategic Social Media Posts
The platform you use and the audience will have a large effect on this. The study shows that post times on social media can influence results, like this one from Post Planner :
Make Your Site Socially Sharing Friendly
Be sure and simplify your posts on social media so that it’s easy for people to share. If things are too complicated, or a person has to work to figure out how to share a simple post, then chances are, they wont be sharing anything of yours. By sharing your posts and pages, you increase your exposure online considering people find things, products, or services they are interested in and proceed to share them on their social media sites. WordPress has a ton of plugins readily available to assist you in making sure your website is social sharing friendly.
Organize your social media activities with a calendar
How great would it be if your businesses social media pages received more click-throughs? Well, you could use social media calendars to manage your social media presence. Implementing and understanding a calendar like this can help you understand better:
- Shared (or not shared) content and why your audience shares it.
- People’s preferences when it comes to content.
You can also plan to share content you are sure will work because it stops you from sharing the same thing too often. You can create a calendar easily with a spreadsheet, which takes only a couple of minutes.
You’re also able to increase shares and boost website traffic to your blog by adding this simple element to your social media strategy. Typically, there are five major reasons why people share content on their personal networks, according to a report from the New York Times Customer Insight Group.
- About 84% contribute to a cause.
- Staying in touch with family and friends represents 78% of their behavior.
- 69% of the population feels involved in the global community.
- 68% of respondents claim to define themselves.
- In 49% of cases, the share is allocated for entertainment or content that may be of value to others.
Investigate your competitors’ social media strategies
Spying on your competitors’ social media posts is an excellent way to boost website traffic you get from social media. You should try to replicate what other people are doing that works. There is also the option to use the following tools to analyze your social media competitors:
- Social Animal
- Content Studio
- Feedly (Free)
- Google Trends (Free)
- Sprout Social
- ShareIt by Social Pilot (Free)
- AllTop (Free)
How about a super quick analysis of social competitiveness? Let’s do it:
#1. Identify the social media strategy of your competitors
Find out how your competitors are using tools like Sprout Social
Consider the following:
- Where do they get their keywords from?
- Are they following anyone?
- Where do they hang out on social media?
- What is the size of their audience?
- What is the frequency of their posts?
#2. Analysis of their profiles and content
Check out their social profiles. What are their strengths and weaknesses? Things to look for include:
- Is their content relevant and current?
- What is the quality of customer service there?
- What, if any, are their spelling errors?
- How are they displaying the images?
- How do they promote themselves? Do they take a different perspective?
#3. Follow up on any changes. Monitoring what your competitors are doing on social media can help you keep up to date with what they’re doing (use of the mentioned tools will significantly help your process).
By utilizing this information, you’ll hopefully be able to find areas where you can do something effective on social media to drive traffic to your site.
Buffer is a great tool for scheduling and publishing social posts
Automating your posts is actually possible with tools such as Buffer, which can schedule them in advance and automatically post them. In addition to suggesting the optimal time to post your content, Buffer also offers posting suggestions. Not bad, is it?
Promote your site using paid traffic
Pay-per-click traffic can also be a great strategy for getting eyes on your content. Furthermore, it can be easily scaled (as long as you have the budget).
To select the most appropriate paid traffic sources, consider the following:
- Advertisement displays.
- Google AdWords or Bing Ads
- A paid discovery service (like Outbrain or Taboola).
- Content sponsored by a company.
Pay-per-click (PPC), pay-per-view (PPV) or pay-per-action (PPA) are all options depending on the advertisements you’re buying.
Congratulations if you have made it to this point. With a few of the tips in this article, you can do a great deal to increase traffic to your site. Test a few (or all) of the tactics to see how they impact your traffic. Try another if it doesn’t work for you. If it does work for you, then in that case, go all in and do more.
How have you tried to achieve your goals? What are your methods for driving traffic to your sites? Feel free to share your thoughts below.