Digital marketing fundamentals are the process of promoting products and services using digital technologies, mainly on customer’s online storefronts. It is about connecting with the audience. It’s about delivering a message to an interested audience who wants to hear it by using advanced digital technologies. It helps in socializing the business and going beyond the boundaries of communication through conventional marketing techniques.
You start by creating awareness for your business through online and offline marketing and then build interest in your offer through content marketing. Then you turn those leads into sales by using direct response copywriting, email marketing, and paid digital advertising. Once your prospects are turning into paying customers, your job isn’t over; you need to determine ways to make them repeat buyers by employing customer retention techniques.
Digital marketing involves building brand awareness, a predictable sales funnel and customer loyalty through various channels such as search engines, display advertising, social media, and virtual email inboxes. The five core fundamentals are search engine optimization (SEO), web analytics, paid search, social media advertising, and mobile advertising.